5 keys to increasing your visibility on the Internet

First and foremost, define a strategy to achieve results

Audit your website

First of all, we advise you to carry out a complete audit of your website and all the pages it contains. A website audit will enable you to identify the following forcesthe weaknesses and therefore areas for improvement to increase your visibility on the Internet. Thanks to this analysis and the resulting results, you can define action plans to improve your positioning and therefore the visibility of your website on search engines (Google, Bing, etc.).

Here are some important reasons why you should have your site audited:

• When you launch your business (even if you're not yet positioned, the audit enables you to analyze the competition and directly implement the best practices for rapidly increasing your visibility on the Internet).
  
• When setting up a new version / optimization of your website. The audit allows us to check and ensure that the changes made will not impact your site's positioning (and therefore its visibility on the Internet) on search engines, and that it can continue to be indexed by them.
  
• When you notice a significant change of position or a substantial drop in traffic. The audit will enable you to verify the best practices for optimizing your website's SEO, and to understand the reason for the significant changes that are impacting your results. The algorithms that define a website's position on search engines change frequently, so you need to keep checking that your site is continually up to date.
  
• Finally, we strongly recommend that you carry out an SEO audit at regular periods. This is beneficial for anticipating and adapting quickly to possible changes in search engines and their algorithms, and for gaining or maintaining good visibility on the Internet.

Set a coherent editorial line

Visit editorial line is a key part of your strategy. Normally, you'll want to get started even before you create your website or blog. With a clear editorial line, you define your style, your tone, your editorial angle... right down to the choice of images you're going to integrate.

It allows you to create consistency in your brand image. The editorial line should not only be used for your website and blog, but also for all your communication media: social networks, newsletters, emails, etc.

In short, your writing style is an integral part of your identity and reinforces your personal branding. Among other things, this is how visitors to your website will recognize you.

Having a clear and consistent editorial line allows you to increase :

• the credibility to your target audience by conveying a professional image of your company or brand
  
• the loyalty your readers, who appreciate your writing style and enjoy reading content that matches what they're looking for.
  
• the visibility on website. Indeed, publishing content and having a good editorial line can also be a plus that positively impacts your positioning on search networks and therefore your natural referencing.

Create a Google My Business account

Develop your local referencing

It has become the essential platform for developing your reputation and visibility on the local Internet. If you have a business with a physical location, you must have a Google My Business page. A multitude of searches are carried out every day to find service providers or products. by geography.
The better you fill out your Google My Business listing, the more you'll improve your visibility. Then, your visibility on the Internet depends on the following 3 main elements:

• Relevance Information about your company must be accurate and complete to facilitate understanding. (name, description, hours, services/products, photos, etc.).
  
• The distance : the company closest to the location indicated in the search will benefit from better visibility.
  
• Popularity The better known your company is to the public, the higher your ranking. So don't forget to ask your customers to leave positive reviews on your Google My Business page.

Find your company information easily on the web

In just a few seconds, Internet users can already find a a wide range of information about your company. That's why it's important to fill in as much of your data as possible. Google My Business. What's more, the more complete it is, the more space it takes up on the search network, which is a considerable advantage in itself.
Here's a brief overview of what you can add:

• Name
• Link to your website
• Description of your company
• Address
• Opening hours
• Phone
• Services / Products
• Articles

Display Google reviews on the web

Reviews on Google My Business are the foundation of your online reputation and allow Internet users to get an idea of your company without even knowing you personally.

Positive reviews give your company a good image and reassure Internet users. This makes them an incentive to get in touch with you and potentially become a new customer. Customer reviews have a major impact and influence your ranking and therefore your visibility on the Internet.
The ranking is based on 4 main factors:

• The number of notices
• The quality of reviews
• Regularity of notices
• Responses to notices

Optimize the natural referencing of your website

Surround yourself with professionals

For the creation of your content, you can call on the services of a SEO expert who writes content to optimize natural search engine optimization (SEO). Skilled and knowledgeable, he creates content for you that complies with SEO rules, using effective keywords and expressions. This is one of our specialties. Lead Agency.

Setting up the basics of natural referencing

As you've probably guessed, setting up and optimizing a website's Search Engine Optimization (SEO) enables you to gain visibility on the Internet, and therefore on search engine results pages. It's an excellent opportunity to raise the profile of a website or company, and an effective way to showcase your products and/or services. We've drawn up 10 criteria for optimize natural referencing that must be put in place if it is to be effective:

• Have a responsive design website: adapted to all devices (PC, smartphone, tablet)
• Maximize your website loading time
• Optimize your tags and metadata
• Define a clear and consistent keyword strategy
• Creating quality content
• Optimize the natural referencing of each content published on the website
• Avoid duplicating content
• Creating high-performance netlinking
• Be present on various social networks
• Use Google Analytics and the Google Search Console

Targeting the right keywords

Define your buyer persona

To target the right keywords, it's vital to know who you're talking to. So, first of all, identify your personas (ideal customer), their needs and their language. Then, understand your target audience perfectly, so you know how they express themselves and how they formulate their requests. Once you've identified these terms, you can use the requests to build your list of keywords that will make all the difference.

Publish regular articles on your blog

Publish blog posts frequently

There is no right answer to the question: "How often should I publish a blog post?".
The frequency of publication depends on your editorial line. You need to estimate how long it will take to write an article, and how much time you have available. This will enable you to realistically define the frequency with which you are able to write articles.

Regularly publishing content on your website is essential to gain Google's favor... and that of your readers! By frequently feeding your blog with editorial content, you'll improve your visibility on search engines, you'll attract new prospects and you build loyalty your customers.

Google crawls your site for new pages. If you suddenly stop publishing for a few weeks... Google won't visit your website as often, and when you start publishing again, your articles will take longer to be "spotted" by the engine and will therefore be slower to be indexed. Maintain your rhythm so you don't lose out on efficiency!

Publish quality blog posts

Be careful not to put quantity before quality. Don't neglect the quality of your content. One article per month is, in our opinion, the minimum if you want to feel the positive impact in terms of referencing and therefore lead generation, but also to boost your customer loyalty.

Think about the content that can interest your target and think about publishing high value-added content. Let your readers know that you're an expert, so that they can are interested in you.

Exploiting paid search

Coupled with a natural search engine optimization (SEO) strategy, it ensures your site's visibility on the Internet. Paid search (SEA) enables you toquickly increase your ranking on search engines according to the strategy defined and implemented, and the budget given.

Your SEA campaigns enable you to collect information which helps you optimize your natural search engine optimization. SEA also naturally has a positive impact on your SEO, because if you increase traffic of your website with SEA, which boosts your natural referencing.

In fact, it's quite simple. Quite simply, Google also thanks websites that have spent a minimum amount of money at one time or another. To explain in 2 words: you have two websites with exactly the same characteristics, the same SEO, the same reputation,... and one of them has implemented SEA, it will obviously be the one that has combined the two that is given more prominence than the other.