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Cosmetics Agency

"In a competitive world, every step of the customer journey helps you stand out from the crowd."
François Simon - Business Mentor
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A cosmetics agency focused on
on performance

Lead Agency relies on a unique method, with regular, personalized support at every stage in the development of your cosmetics.
Your business mentor achieves your goals with precise analysis your situation, the tips strategic and a operational follow-up rigorous.


Our tool gives you total clarity on the current situation of your cosmetics brand. Leader Optimizer

We determine a development roadmap that gives priority to actions with a direct impact on the growth of your cosmetics brand.


You get the best-in-class performance thanks to our in-house technical teams who take charge of implementing your digital operations. 

We take care of briefing, monitoring, optimizing and sharing the results obtained, with the aim of achieving stable growth and sustainable.


You'll grow to become a leader in both your market and your skills. 

We identify your areas for improvement and advise you on the basis of the growth plan. Leader Review.

A winning support !

A unique and effective method

Lead Agency is based on a unique method, with regular, personalized support at every stage in the development of your cosmetics business.

Leader Optimizer

Our methodology enables us to effectively identify your short- and long-term business opportunities.
Visit Leader Optimizer is based on our experience as an agency in the cosmetics sector and is inspired by the methods of the leading consultancies.

This review defines the strategic priorities to generate a impact positive direct and fast on your cosmetics business. With this approach, every investment is based on the growth in sales generated by previous actions. In this way, you reduce your risk while increasing your development potential.

Leader Review

Whether monthly, quarterly or annually, we draw up the Leader Review which summarizes all the actions implemented and evaluates their success.

Visit Leader Review takes key results (OKR) directly from the Leader Optimizer to accurately assess the increasing power of your business and all its players.

Thanks to this assessment, you can identify the most effective strategies and anticipate the future with complete peace of mind.

Our business mentor
Cosmetics specialist

Are you looking to expand your cosmetics business with greater peace of mind?
We help you achieve your goals with a business mentor specialized in your field.


Business Mentor Cosmetics
It's at L'Oréal François has acquired exceptional experience in the cosmetics sector. After 5 years as operational marketing managerhe was appointed Chief Marketing Officer (CMO) where he played a key role in thedigital acceleration of the Belgian subsidiary, focusing on three priorities: e-commerce, online advertising and data.
  • I recommend Lead Agency: an efficient and responsive partner for all your digital strategy.

    Olivier Massiot
  • Very professional support for my social networking development.

    Jean François Van Daele
  • Lead Agency helped me with the positioning and strategy of my company. Thank you for the quality of your work!

    Salomé Quintart

Our services

L'operational excellence is the watchword of our cosmetics agency.
Our in-house teams, made up entirely of senior profiles, are responsible for implementing the strategy defined upstream, with the main objective for your cosmetics company being to achieve performance.

Joining forces to reach new heights
and share the resulting value.

Lead Agency

Business Case
Mila Victoria Yoga

Victoria Bardiau, better known as Mila Victoria, is a yoga teacher in Brussels who teaches at Animo Brussels and Yoga Room, among others.

We helped her launch her start-up Mila Victoria Studio, with the digitization of her courses, launch strategy and customer acquisition. See the results for yourself!


Increase of the contact database in the form of email addresses in 1 month.

These addresses are now used to sell products and offer online courses to improve customer service and generate more revenue.


The number of followers gained on Instagram over the duration of a campaign organically.

This has led to an increase in brand awareness and credibility for Mila Victoria Yoga.


The number of visitors to Mila Victoria Yoga's ecommerce site in one quarter.

This has generated more digital sales through the eshop and increased the website's visibility on Google.

Visit answers to your questions

What kind of customers do you work for?

We've been working with cosmetics companies for many years, whatever their size, sector of activity or business model (B2B or B2C), whether they sell online or offline, in the product or technology fields. We are close to the ecosystem and we understand the unique challenges they face.
Our marketing experts are with you every step of the way, working with you to create a marketing strategy tailored to your target audience, whether to generate leads, increase your online visibility or boost sales.

What's the budget for working with Lead Agency?

The budget required to benefit from Lead Agency's marketing services depends on several factorsWe take into account your specific needs, such as the scope of services you require to develop your cosmetics business, the complexity of your project, the duration of our partnership, and your specific objectives. We understand the importance of providing customized solutions that meet our customers' unique needs, while delivering maximum value. Every project is different, and requires customized approach. That's why we encourage you to get in touch with our team to discuss your specific needs and requirements in more detail. business objectives. Generally speaking, the financing of our services can be considered as a long-term investment insofar as it will be determined by the additional sales generated by our marketing operations.
It's important to note that at Lead Agency, basic support starts at 500 EUR/month. We firmly believe in clarity, and are committed to working with you to find solutions that fit your budget and maximize ROI.

What is a business mentor?

The business mentor has developed a extensive experience and a industry expertise cosmetics industry. His main role is to advise founders and their teams, offering support and sound advice to help them develop their skills and achieve their specific objectives. The business mentor has a strategic vision and also a operational approachand focus on the success of marketing operations, while ensuring that the transfer of knowledge. It is there to support the personal and professional development of founders and their teams over the long term.

How does it work?

Our approach begins with a in-depth understanding of needs and marketing objectives of our cosmetics customers. We then provide a customized offer detailing the scope of the services we propose and the corresponding price for their realization.
Our commercial offers systematically include monthly meetings with a business mentor specialized in cosmetics. These meetings offer a unique opportunity to benefit from a personalized coaching and sound advice from our business mentor, who brings his expertise and experience to help you develop your skills and achieve your objectives. These are summarized in the Leader Optimiser, a tool developed by Lead Agency, and are subject to quarterly review and ongoing adjustment.

How can I assess the return on my investment?

Evaluating the return on investment of your marketing expenditure involves define clear objectivesto track relevant data, to continuously monitor the ROI calculation (Return On Investment), analyze the results and implement adjustments to continually improve your performance. Rigorous ROI tracking will help you make informed decisions and optimize your marketing strategy to achieve the best possible results for your cosmetics business.

Leads today. 
Leader tomorrow.