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Start-up Agency

  • "Strategy is about deciding what to do,
    and also of what we don't do."
    Pierre van Steenberghe - Business Mentor
  • "Constant innovation allows you to adapt and gain relevance."
    François Simon - Business Mentor
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A start-up agency focused on
on performance

Lead Agency is based on a unique method, with regular, personalized support at every stage of your start-up's development.
Your business mentor achieves your goals with precise analysis your situation, the tips strategic and a operational follow-up rigorous.


Our tool gives you total clarity on your start-up's current situation. Leader Optimizer

We determine a development roadmap that prioritizes high value-added actions with a direct impact on your startup's growth.


You get the best-in-class performance thanks to our in-house technical teams who take charge of implementing your digital operations. 

We brief, monitor, optimize and share the results obtained, with the aim of achieving stable, sustainable growth.


You're growing into a market and skills leader. 

We identify your areas for improvement and advise you on the basis of the growth plan. Leader Review.

A winning support !

A unique and effective method

Lead Agency is based on a unique method, with regular, personalized support at every stage of your startup's development.

Leader Optimizer

Our methodology enables us to effectively identify your short- and long-term business opportunities.
Visit Leader Optimizer is based on our experience as an agency in the start-up sector and is inspired by the methods of leading consultancies.

This review defines the strategic priorities to generate a impact positive direct and fast on your start-up. With this approach, every investment is based on the growth in sales generated by previous actions. In this way, you reduce your risk while increasing your development potential.

Leader Review

Whether monthly, quarterly or annually, we draw up the Leader Review which summarizes all the actions implemented and evaluates their success. 

Visit Leader Review takes key results (OKR) directly from the Leader Optimizer to accurately assess the increasing power of your business and all its players.

Thanks to this assessment, you can identify the most effective strategies and anticipate the future with complete peace of mind.

Our business mentor
Start-up specialist

Are you looking for a more worry-free way to develop your start-up?
We help you achieve your goals with a business mentor specialized in your field.

van Steenberghe

Business Mentor Start-up
Specialized in start-up development and in the digital marketingPierre works for his customers as if they were his own business.
The combination of these two areas of expertise enables him to find the best strategies and guide his operational teams with excellence.


Business Mentor Start-up
With 15 years' experience in the marketing departments of renowned multinationals such as L'Oréal and Novartis, François distinguishes himself by placing the end consumer at the heart of his approach. strategic thinking. Passionate about innovation, he creates memorable experiences at every step of the way. customer pathand generate sustainable growth for your start-up.
  • Lead Agency helped me with the positioning and strategy of my company! Thank you for the quality of your work!

    Salomé Quintart
  • We were fortunate to have Pierre's advice on our start-up.
    A real advantage for a solid, well-anchored foundation.

    Alexia de Thibault
  • A professional, highly competent and friendly service to boot!

    Baptiste Cuvelier

Our services

L'operational excellence is the watchword of our start-up agency.
Our in-house teams, made up entirely of senior profiles, are responsible for implementing the strategy defined upstream, with the main objective for your start-up being to achieve performance.

Joining forces to reach new heights
and share the resulting value.

Lead Agency

Business Case
Mila Victoria Yoga

Victoria Bardiau, better known as Mila Victoria, is a yoga teacher in Brussels who teaches at Animo Brussels and Yoga Room, among others.

We helped her launch her start-up Mila Victoria Studio, with the digitization of her courses, launch strategy and customer acquisition. See the results for yourself!


Increase of the contact database in the form of email addresses in 1 month.

These addresses are now used to sell products and offer online courses to improve customer service and generate more revenue.


The number of followers gained on Instagram over the duration of a campaign organically.

This has led to an increase in brand awareness and credibility for Mila Victoria Yoga.


The number of visitors to Mila Victoria Yoga's ecommerce site in one quarter.

This has generated more digital sales through the eshop and increased the website's visibility on Google.

Visit answers to your questions

What kind of customers do you work for?

We've been supporting start-ups for many years, whatever their size, business sector or business model (B2B or B2C), whether they sell online or offline, in the product or technology fields. We are close to the ecosystem start-ups, and we understand the unique challenges they face.
Our marketing experts are with you every step of the way, working with you to create a marketing strategy tailored to your target audience, whether to generate leads, increase your online visibility or boost sales.

What's the budget for working with Lead Agency?

The budget required to benefit from Lead Agency's marketing services depends on several factorsWe take into account your specific needs, such as the scope of services you require to develop your start-up, the complexity of your project, the duration of our partnership and your specific objectives. We understand the importance of providing customized solutions that meet our customers' unique needs, while delivering maximum value. Every project is different, and requires customized approach. That's why we encourage you to get in touch with our team to discuss your specific needs and requirements in more detail. business objectives. Generally speaking, the financing of our services can be considered as a long-term investment insofar as it will be determined by the additional sales generated by our marketing operations.
It's important to note that at Lead Agency, basic support starts at 500 EUR/month. We firmly believe in clarity, and are committed to working with you to find solutions that fit your budget and maximize ROI.

What is a business mentor?

The business mentor has developed a extensive experience and a industry expertise start-ups. Their main role is to advise founders and their teams, offering support and sound advice to help them develop their skills and achieve their specific goals. The business mentor has a strategic vision and also a operational approachand focus on the success of marketing operations, while ensuring that the transfer of knowledge. It is there to support the personal and professional development of founders and their teams over the long term.

How does it work?

Our approach begins with a in-depth understanding of needs and marketing objectives of our start-up customers. We then provide a customized offer detailing the scope of the services we propose and the corresponding price for their implementation.
Our commercial offers systematically include monthly meetings with a business mentor specialized in start-ups. These meetings offer a unique opportunity to benefit from a personalized coaching and sound advice from our business mentor, who brings his expertise and experience to help you develop your skills and achieve your objectives. These are summarized in the Leader Optimiser, a tool developed by Lead Agency, and are subject to quarterly review and ongoing adjustment.

How can I assess the return on my investment?

Evaluating the return on investment of your marketing expenditure involves define clear objectivesto track relevant data, to continuously monitor the ROI calculation (Return On Investment), analyze the results and implement adjustments to continually improve your performance. Rigorous ROI tracking will help you make informed decisions and optimize your marketing strategy to achieve the best possible results for your start-up.

Leads today. 
Leader tomorrow.