How to attract more visitors to your website

Develop your presence on social networks to attract more visitors to your website

Social networks are indispensable for most companies. They allow you to build brand awareness to the greatest possible number of people, and thus raise its profile. What's more, they allow you toattract more visitors on its website and thus generate qualified leads quite easily (depending on the effectiveness of the digital strategy established).

What are the benefits of having a presence on social networks such as Facebook, Instagram, LinkedIn, Twitter, TikTok?

• Your community becomes a prospecting market who can either call on your services for the short, medium or long term, or recommend you to their friends and family.
• Find potential customers looking for your services or product
• Attract more visitors to your website by directing them to a specific page that provides additional information on the subject in question, or develops a service/product in greater detail..
• Collect e-mail addresses via social networks is also a great advantage. As long as this database is subsequently used for emailing campaigns, for example. The latter can also attract more visitors to your website.
• Use newsgroups to raise your profile and showcase your expertise in your field.

Using social networks is an excellent way to increase brand awarenessattract more visitors to its website, and generate more sales.

Share consistent publications on the right social networks

To achieve such a result, we still need to respect certain basic rules such as distributing content that meets the information needs of its target audience. BtoB companies in particular share high value-added content to prove their skills and therefore their legitimacy in their market. This creates a climate of trust which can then be used to share more promotional content to turn prospects into customers.

However, don't waste your time sharing content on all channels. good social network (or several if justified) and concentrate your efforts on this one.

Set up the basics of natural referencing to attract more visitors to your website

There are a number of points to take into account when setting up a good natural referencing system and attracting more visitors to your website thanks to a high ranking on search engines such as Google, Bing, Ecosia, etc.

We won't go into this in detail in this article, but you can find out more in the "5 keys to increasing your visibility on the Internet".

Google My Business, the foundation of your search engine optimization

Let's not forget, however, that the basis of natural referencing begins with the creation of a Google My Business listing, which increases your visibility and therefore your local referencing. It's a totally free Google service that lets you briefly present your company and add contact details so that prospects or customers can easily reach you.

The visibility of your Google My Business insert takes into account various criteria including the relevance of the information provided about your company, the distance between the search location and your company, and the popularity of your company; the more your company is known to the public, the better your ranking. With its "website" button, it also makes it easy to attract more visitors to your website.

Choosing the right keywords and page content

The basis of your website content begins with the choice of keywords, which are divided into main and keywords secondary. Keyword selection is a crucial task that requires time and precision.

To make the right choice, first ask yourself some important questions to be taken into account for each page of your website:

• What product/service do you want to promote?
• What keywords do Internet users search for in search engines?
• How much traffic can these keywords generate on my website?
• Are the keywords I choose relevant to my target audience?

To maintain consistency in the keywords defined on each page, we recommend proposing only one product/service per page.

Respect good website structure and HTML technical rules

Think about creating a clear, easy-to-understand structure for the Google or other robots that will crawl your website once the indexing request has been made. To do this, you need to create a global hierarchy for your website and also for each page of it, clearly identifying the titles.

Structuring your website in the right way obviously helps to improve your SEO rankings, but it's not just that: it's also essential for improve the user experience of the visitor to your site.

The H1 tag corresponds to the main title, the H2 and H3 tags are used to build the basic structure of your website and the other H tags (4,5,6) are there to section longer texts. Each title should be neither too short nor too long, to ensure maximum optimization.

Use Google Analytics to analyze your ranking and improve your position on Google, Bing, Ecosia, etc.

Attracting more visitors to your website is all very well, but understanding what they do is even better! So there's little point in doing SEO without analyzing the results on a regular basis.

In fact, it is essential to work frequently on your analysis-based referencing to attract more visitors to your website. This analysis should enable you to identify which pages generate visits and how visitors interact with them. With a view to looking at the end result, which is conversion, such as a contact request or a purchase on your e-commerce site.

In order to improve your SEO and increase your conversions, we have developed a high-performance analytical tool. It takes just a few minutes to analyze your situation and determine the actions you need to take to quickly achieve the results you're looking for.

Blog: choose an effective editorial line to attract more visitors to your website

There are many ways to get your blog known and followed by a large number of users. To attract more visitors to your website via your blog, you simply need to start by offering a quality content that corresponds to what your target audience is looking for. A blog can have different functions, like the two presented below:

How to promote your blog and attract leads

Generating more visitors to your website is the first function. To achieve this, your articles must provide added value for users, such as : solve problems, educate, inform or entertain. It's obviously important that your articles are topical and meet a specific need.

Many articles already exist on the various search engines such as Google, Bing, Ecosia, etc., which means you need to work on your SEO when you write your blog article in order to position yourself on the first page.

Attract active customers to your website and build loyalty

Get your customers to return to your website by regularly sharing your expertise through blog posts, emailing and social networks.

This allows you toincrease your credibility and therefore attachment to your company, and also, if it lends itself to this, ofincrease your sales by presenting services or products that your current customers have not yet purchased.

Emailing to attract more visitors to your website

As mentioned above, emailing can be used to share your expertise by redirecting your customers or prospects to your blog posts. But it doesn't stop there.

It's also common to direct customers or prospects directly to other pages on your website, such as a service or product page, or even your team if you want to highlight a new employee, for example.

Paid search to attract more visitors to your website

Paying to appear in the first search results is obviously a common practice and can generate a large number of visits. Other articles give you a better understanding of how it works Google Ads and how to perform with Internet advertising.

As with all your visits to your website (and especially for Google Ads, since you pay for each visit), it's important to remember that only a small proportion of your sales will be profitable. qualified visit has real value and can generate conversion.

Are you already busy doing paid search with Google Ads? Having trouble analyzing your return on investment with Google Analytics? We've put together an analysis tool that makes it easy for you to see what actions you need to take. Discover our SEA analysis tool here.