"After working as Chief Marketing Officer at L'Oréal and as a strategist for a number of leading agencies, I made the decision to join Lead Agency, a promising consultancy as much for its strategic approach as for its technical skills." announces Francois Simon.
Lead Agency is much more than a digital acquisition agency.
It is made up of business mentors who are both strategists in specific sectors and marketing experts.
"Our ultimate goal is for the business leader and his or her team to increase their skills and become more autonomous. Our long-term mentoring approach has proven its effectiveness." says Pierre van Steenberghe.
In an ever-changing digital world, the two founders realize that, more than ever, companies need specialized advice and support to focus on their real priorities.
Digitization is a strategic tool for achieving objectives, not an end in itself.
Lead Agency, which already supports start-ups, SMEs and franchises, is now expanding its services. With the arrival of Francois and his vast experience, the agency is developing new areas of activity, such as cosmetics, health and fashion.
"Indeed, at Lead Agency, we're convinced that our sector expertise is an asset in understanding our customers' challenges and needs." Francois insists.
To meet the diverse demands, Lead Agency is looking for business mentors in new sectors.