Today, many companies are creating SEA campaigns to complement their natural SEO. Properly implemented, these ads can deliver positive results for your company, and generate a large number of new customers.

Implementing this type of SEA campaign requires a well-established strategy if it is to deliver concrete results.

In this article we give you 10 tips for improving your Google Ads campaigns. It's a good basis for understanding how it works, but it's obviously no substitute for the experience and analysis of an expert. Lead Agency's expert, who you can contact easily here.

1. Use relevant and precise keywords

It's important to target the most relevant keywords in your SEA campaigns (but obviously also for your SEO) in order to generate sales. qualified traffic to your site.

It is important to use relevant and precise keywords for several reasons:

• To improve referencing of your site: relevant keywords will help you get a best rankingt in search results, which can lead to more traffic to your site.
• To attract qualified visitors By using relevant keywords, you can attract visitors who are genuinely interested in what you have to offer, and who are therefore more likely to become potential customers.
• To improveuser experience By using relevant keywords, you can offer visitors content that meets their needs and interests, which can enhance their experience on your site.
• To improve credibility your company: by using relevant keywords, you can show that you're an expert in your field and can provide quality information to your visitors.

In short, using relevant and precise keywords can help you improve your site's SEO, attract qualified visitors, enhance the user experience and strengthen your credibility as a company. Don't know how to choose your keywords? We've written a blog post that you can read here: Choosing the best SEO keywords - 10 practical tips.

2. Use audience types to improve your Google Ads campaigns

Google Ads audience types allow you to target advertising based on various criteria such as geographic location, interests, membership of a specific demographic group, etc. This can be very useful for reaching the people who are most likely to be interested in your ad and to take action (clicks, purchases, etc.) on your site, and can drastically improve your Google Ads campaigns.

Here are some examples of the audience types available in Google Ads:

• Personalized audience You can create a personalized audience based on criteria such as geographic location, areas of interest, online behavior, and so on.
• Similar audience You can target users with interests and behaviors similar to those of your personalized audience.
• Remarketing audience You can target users who have already visited your website and carried out certain actions (for example, added a product to the shopping cart without finalizing the purchase).

By using audience types strategically, you can improve relevance and efficiency of your SEA campaigns and reach the people who are most likely to take action on your site.

3. Create ads adapted to mobile devices

As more and more people use their phones to search online, it's important to create ads that are adapted to mobile devices.

There are several reasons why it's important to create ads adapted to mobile devices. First, to numerous users of cell phones use their devices to search online, which means your ads could be seen by a large audience if they're adapted to mobile devices.

What's more, ads tailored to mobile devices are often better optimized for smaller screens and can therefore be easier for cell phone users to read and understand.

In addition, ads tailored to mobile devices can be better targeted according to users' location and interests, which can improve the effectiveness of your advertising campaign.

Finally, mobile-friendly ATS campaigns can be integrated with apps and websites optimized for mobile devices, which can help improve user experience and increase conversions.

4. Using ad extensions in your SEA campaigns

Ad extensions allow you to add additional information to your SEA campaigns, such as your address, telephone number or a link to a page on your site.

Ad extensions are a useful way of enhancing your Google Ads campaigns and making ads more attractive and useful to Google users. They enable you to add valuable information about products or services on offer, opening times, prices, special offers, upcoming events, customer reviews, etc.

By adding this information to your ads, you can give users a better idea of what you're offering and help them to make the most of your services. click to click on your ad. What's more, by providing details such as your address or telephone number, you can facilitate communication with users and encourage them to contact you.

There are several types of ad extensions, including :

• Extensions for link links: add links to other pages on your site or to external pages.
• Extensions foraddress The following features: display your address and phone number in your ad.
• Extensions for phone number Display a clickable phone number in your ad.
• Extensions for sitelinks : add links to other pages on your site below your ad.
• Extensions for price : display the prices of your products or services in your ad.
• Extensions for promotion Special offers: allow you to highlight a special offer or promotion in your ad.

By using ad extensions, you can make your ads more attractive and more useful to users, which can increase click-through rates and improve the ROI of your online advertising campaign.

5. Segment ads by location

By segmenting your ads according to your customers' location, you can target your audience more precisely and get better results.

There are several reasons why it can be useful to segment ads based on your customers' location:

• Target more precise: by segmenting your ads by location, you can be sure that the people who see them live or are located in the targeted region. This can be particularly useful if you offer products or services that are only available in certain regions.
• Best relevance ads: by targeting a specific audience based on their location, you can create ads that are more relevant to them. For example, if you're targeting residents of a particular city, you can include references to local events or attractions in your ads.
• Best performances ads: by targeting a specific audience based on their location, you can get better performance from your ads. People who live in the targeted area will be more likely to click on your ads and find them relevant, which can lead to a higher conversion rate.

In short, location-based ad targeting makes it easy to improve your Google Ads campaigns, as you reach a more targeted audience and get better performance from your ads.

6. Getting started with the dynamic Google Ads campaign

Dynamic ads adapt automaticallyt to your site content and display products or services relevant to the user performing the search.

There are several reasons why using dynamic ads can be advantageous:

• They are targeted Dynamic ads are generated based on the user's search, which means they are more relevant to the user and more likely to attract their attention.
• They are easy to install and manageable: dynamic ads are automatically generated based on your site's content, so there's no need to create them manually.
• They enableoptimize conversion rate: by displaying products or services relevant to the user, dynamic ads can increase the likelihood of them buying or taking action on your site.
• They are hoses Dynamic ads can be used with different types of sites and campaigns, making them a versatile option for advertisers.

In short, a dynamic Google Ads campaign is effective for targeting users with relevant ads, improving conversion rates and making ad management easier. Bear in mind, however, that in this case you have less control over your ads and what is displayed. What's more, the analysis is less clear-cut and less in-depth than with other ad types.

Starting with dynamic ads and then improving your Google Ads campaigns becomes an excellent way to optimize your SEA campaigns.

7. Optimize ads for conversion

By using strong calls to action and prompting users to act, you can optimize your ads for conversion and encourage users to buy your products or services.

There are several reasons why it's important to optimize your ads for conversion. Firstly, it allows you to maximize your return on investment (ROI) by targeting users who are most likely to convert.

Using strong calls to action and by encouraging users to take action, you can increase the conversion rate of your ads and get more sales or leads for your company.

What's more, by optimizing your ads for conversion, you can better understand your users' behaviors and preferences, enabling you to better target your audience and create ads that are more relevant to them.

Finally, by optimizing your ads for conversion, you can improve the user experience by providing offers or content that respond to your users' needs and interests, which can help build audience loyalty and increase the long-term value of your business.

Bear in mind that your conversion depends on a number of factors, two of which are the quality of your SEA campaigns and the quality of your website. The latter must be relevant to the ads you're running, but also have an impeccable user experience to make it easier for your visitors to get in touch. Developing your website is the foundation of your digital presence and helps you improve your Google Ads campaigns!

8. No SEA campaign without remarketing ads

Remarketing ads target users who have already visited your site and shown an interest in your products or services.

There are several reasons why it can be beneficial to use remarketing ads in your SEA campaigns:

They enable stay ahead of the user Remarketing: If someone has already visited your site, they're more likely to remember your brand and what you offer. Remarketing ads allow you to stay top-of-mind with users and remind them of your brand as they browse the web.

They are targeted: Remarketing ads target users who have already visited your siteThis means you don't spend your advertising budget reaching people who aren't interested in what you have to offer.

They can be customized: You can create different sets of remarketing ads based on what users have seen on your site. For example, if someone has visited a product page, you can show them an ad for that product as they browse the web.

They can increase conversions Remarketing: If someone has already shown an interest in what you offer, they're more likely to convert when they see a remarketing ad. This can help you increase sales or leads generated on your site.

In short, remarketing ads allow you to target users who have already visited your site and shown an interest in your products or services, which can help you increase conversions and spend your advertising budget more effectively.

For track your users on your website, you must set up specific markers. These enable you to track every action taken by your visitors and set up highly targeted campaigns. Successful implementation requires considerable experience of Google Tag Manager. Thankfully, the experts at Lead Agency can set this up for you.

9. Use video ads to improve your Google Ads campaigns

ATS campaigns in video format can be particularly effective for presenting your products or services in an attractive, interactive way.

Video ads have several advantages for companies. Firstly, they provide a visual and interactive presentation of the company's products or services, which can be more appealing and easier for consumers to understand than simple text or static ads. What's more, video ads can be distributed in ways other than paid search, including on social networks, websites and TV channels, making it possible to reach a wide audience.

What's more, video ads can be precisely targeted to the intended audience, which can be particularly useful for reaching consumers who are most likely to be interested in the company's products or services.

Finally, video ads can be measured and optimized in real time using tracking and analysis tools, enabling companies to better understand the effectiveness of their campaigns and adjust their strategy accordingly. The more analysis there is, the easier it is to improve your Google Ads campaigns.

10. Track and analyze the performance of your SEA campaigns

By using Google Ads tracking and analysis tools, you can monitor the performance of your ads and adjust your strategy accordingly to improve your Google Ads campaigns and achieve better results.

There are several reasons why it's important to track and analyze the performance of your ads on Google Ads:

• Understanding how your ads compare with others: by tracking the performance of your ads, you can see how they compare with your competitors' ads, and determine whether you're ahead or behind the pack.
• Identify which ads perform best: by analyzing the performance of your ads, you can determine which ads perform best and why. This enables you to implement a more effective advertising strategy by concentrating your efforts on the most successful ads.
• Improve the quality of your ads: by analyzing the performance of your ads, you can determine what's working well and what can be improved. This enables you to create more attractive and effective ads, highlighting your company's strengths and offering users interesting offers.
• Optimize your advertising budget: by tracking the performance of your ads, you can determine where your advertising budget is most effective, and optimize your strategy for the best possible return on investment.

In short, tracking and analyzing the performance of your SEA campaigns allows you to better understand how your advertising strategy is working, and adjust it accordingly for better results. We have a tool that allows you to quickly track your entire Google Ads account, so you can improve your Google Ads campaigns with just a few clicks. Discover our quick analysis tool here !