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Why is it important to use the right image sizes on social networks?

Using the right image size on Facebook is just as important as on Instagram, YouTube, LinkedIn, Twitter and all other social networks. Each platform has its own codes, and respecting them allows you to take full advantage of the space reserved for you when you publish.

Having the right format prevents your content from being too small or incorrectly sized, which can pixelate or distort your image. The wrong format can also cause the image to be cropped, with the result that your content may not be visible in its entirety.
Poorly shared content has a negative impact on your visual identity. In fact, it's simply a matter of spreading a an attractive, professional image for your company.

As changes are frequently made to image sizes on Facebook and other social networks, we'll be updating this article regularly throughout 2023. If there are any changes we haven't made yet, please let us know!

Image size on Facebook in 2023


The social network Facebookthe largest network in terms of number of subscribers, is an ideal platform for sharing professional content through a page dedicated to your company.
Even though Facebook's heyday may be over, we still need to keep using this social network, which is consumed differently by users than those who use Instagram, for example.

Recommended image sizes on Facebook have tendency to change regularlyt, so we must remain vigilant.

Facebook profile picture size

Taille des images sur Facebook en 2022 : photo de profil
Image size on Facebook in 2023: Profile photo


Let's start at the very beginning with the Facebook profile photo. Since 2022, this has been displayed as a round image on your profile, but you can add your image in square format. On computers, Facebook uses a size of 180 x 180 pixels, and on smartphones a size of 140 x 140 pixels.

However, for the best possible quality, we recommend that you add a profile photo size 360 x 360 pixels.

Facebook cover photo size

Taille des images sur Facebook en 2022 : photo de couverture
Image size on Facebook in 2023: Cover photo


Facebook recommends that your cover photo be at least 400 pixels wide by 150 pixels high. To avoid any distortion or compression of your cover photo, we recommend uploading an image of less than 100 Kb in JPEG format. On computers, Facebook uses a size of 820 x 312 px for the cover photo, and on smartphones a size of 640 x 360 px.

For the best cover photo quality, we recommend uploading a photo of your choice. photo size: 820 x 312 px while keeping the file size down.

Please note:

Facebook News Feed: image size

Taille des images sur Facebook en 2022 : publication & fil d'actualité
Image size on Facebook in 2023: Publication & News Feed


As for publications, there is some disagreement. Historically, Facebook has tended to feature rectangular images, but this is changing to a square format.
So you can use the 1200 x 630 pixel format (which finally appears on the News Feed at 487 x 255 pixels) or the square format at 1200 x 1200 pixels.

For better visibility of your publications, we recommend that you share image size: 1200 x 1200 px (which could also be used on Instagram).

Event image size on Facebook

Taille des images sur Facebook en 2022 : Evènement
Image size on Facebook in 2023 : Event


For your Facebook groups, the dimensions are slightly different. Facebook displays an image measuring 500 x 262 pixels.
For the best quality of your cover photo, we recommend that you add a image size: 1200 x 628 pixels. What's more, as this is a fairly common format on the social network, you can potentially recover an image that has already been shared.

Facebook group image size

Taille des images sur Facebook en 2022 : Groupe
Image size on Facebook in 2023: Group


For your Facebook groups, the dimensions differ slightly from other cover photos. Facebook could have made this simple, but as you can see, it's not.

For the best quality of your group cover photo, we recommend adding an image size: 1640 x 856 pixels.

Facebook image size for shared links

Taille des images sur Facebook en 2022 : Liens partagés
Image size on Facebook in 2023 : Shared links


When you publish an external link on the Facebook News Feed, the thumbnail (image) that accompanies the link is from the size 1200 x 630 pixels.

Image size for a Facebook story

Taille des images sur Facebook en 2022 : Story
Image size on Facebook in 2023 : Story


A very popular format used by all social networks, stories must present a variety of images or videos in 1080 × 1920 pixel format to take over the entire screen.

Carousel ad image size on Facebook

Taille des images sur Facebook en 2022 : Carrousel Ads
Image size on Facebook in 2023: Carrousel Ads


A Facebook Ads visual must have a minimum resolution of 600 x 600 pixels. Bearing in mind that this is an advertisement, and that the quality of the content is a real incentive to buy, we strongly recommend that you use 1080 x 1080 pixel format or 1:1 ratio. The size of the image used may not exceed 30 MB and for a video in the Facebook Carousel, it must be can weigh no more than 4 GB.

For your information, other ratios are also required for Facebook Ads, such as 1.91:1 or 9:16. These ratios depend on the location of your ads:

Image size on LinkedIn

Unlike other social networks, LinkedIn is much more flexible when it comes to the size and formats of the images used. LinkedIn isn't quite up to speed yet when it comes to adapting images such as cover photos, so check your content carefully, especially if you're adding text and a logo to your cover photo so that it's visible on smartphones as well as computers and tablets. We recommend that you center your text content as much as possible.

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Image dimensions for LinkedIn account

Taille des images sur LinkedIn en 2022 : Photo de profil & Photo de couverture
Image size on LinkedIn in 2023: Profile photo & Cover photo - Private account

LinkedIn uses 400 x 400 pixel images on its platform, but that doesn't mean you can't exceed this size.

Of course, we recommend that you are perfectly square but you can use a format that will up to 8MB for enhanced rendering.

As for the cover photo of your personal LinkedIn account, it is displayed at 1548 x 396 pixels, but as for the profile photo, you can use an image with a maximum weight of 8MB.

Image dimensions for a LinkedIn page

Taille des images sur LinkedIn en 2022 : Photo de profil & Photo de couverture pour les pages entreprise
Image size on LinkedIn in 2023: Profile photo & Cover photo - Company page

As far as the LinkedIn professional page is concerned, the dimensions are only not the same as your private account.

For your company profile photo, this is 300 x 300 pixels and the cover photo is 1125 x 191 pixels.

The two types of images below and their sizes are similar and respect a ratio of 1.91:1 whether you publish this through your private account or through your LinkedIn page:

Image size on Instagram and video formats

InstagramThe social network of choice for young (and not so young) people, and for quality content. If there's one social network where you need to be particularly careful about the content you publish, it's this one. There are several possible publication formats on Instagram, even if, as you'll see below, we recommend eliminating one of the formats that, in our experience, doesn't work well in terms of visuals on this platform. So, respect the size of images on Instagram, take care of your content, use the right hashtags... and that'll already be a good start!

There's also different techniques allowing you to show certain elements of your publications on the News Feed and hide them on your feed (personal "wall"), as on our Lead Agency account.

Follow our account Instagram Lead Agency to find our many tips in short format.

Instagram profile picture size

Taille des images sur Instagram en 2022 : Photo de profil
Image size on Instagram in 2023: Profile photo

The format of your profile photo on your Instagram account should be square and displayed at 110 × 110 pixels, but we recommend that you add a image size: 320 x 320 pixels.

Be careful: the image of your profile photo is round, so remember to center the elements and leave enough space so that your logo (for example) isn't cut off.

Size for different photo formats on Instagram (feed)

Taille des images sur Instagram en 2022 : Publications
Image size on Instagram in 2023: Publications

It is possible to use different image formats and videos on the Instagram News Feed: landscape, square and portrait.

For each of these formats, it is highly recommended to respect the width 1080 pixels to obtain a better quality rendering.

We recommend that you do not not use (if possible) landscape format on Instagram, which takes up considerably less space on the News Feed and therefore gives you less visibility.

Size for Instagram stories

Taille des images sur Instagram en 2022 : Story
Image size on Instagram in 2023: Story

For Instagram stories, we recommend using the image size 1080 x 1920 pixels and therefore use a 9:16 ratio.

You should use the same format for classic stories as for advertising stories.

Size for highlight thumbnails on Instagram

Taille des images sur Instagram en 2022 : Story à la Une - Highlight
Image size on Instagram in 2023: Story à la Une - Highlight

Want to highlight and keep stories visible for longer than 24 hours?
Then you can put them in "top stories" and categorize them according to the topics you want.

Each subject can then have a thumbnail that appears at the top of your profile in 161 x 161 pixel format, which we recommend you import at 1080 x 1080 pixel format.

Image size on YouTube

How to size images on Youtube ? Well, let's face it, this isn't the social network with the most of them. Pay attention to your profile photo and cover photo, as well as the format of your video thumbnails, and you'll be good to go!

YouTube profile picture size

Taille des images sur YouTube en 2022 : Photo de profil
Image size on YouTube in 2023: Profile photo

The Youtube profile photo is rather small, measuring 98 x 98 pixels, but we recommend that you include a Youtube profile photo of the same size as your profile photo. size 800 x 800 pixels with a maximum weight 6MB. Be sure to center important elements such as your logo.

Most image types are accepted except Gif's.

YouTube cover photo size

Taille des images sur YouTube en 2022 : Photo de couverture
Image size on YouTube in 2023: Cover photo

The Youtube cover photo must respect a 16:9 ratio and preferably minimum 2048 x 1152 pixels with an image weight of maximum 6MB.

Please note: the cover photo must respect the dimensions of a smartphone, tablet, computer or TV. Take into account the rendering when integrating your photo, and adapt your Youtube cover photo if necessary.

YouTube video size

Taille des images sur YouTube en 2022 : Vidéo
Image size on YouTube in 2023: Video

For Youtube videos, the size is quite simple: you need to respect the 16:9 ratio with a size 1280 x 720 pixels to comply with High Definition.

We also recommend that videos intended for sale respect a larger format than conventional videos: 1920 x 1080 pixels.

Image size on Twitter

You use or plan to use Twitter to publish content? Here are a few image formats for you to consider create an attractive profile and in accordance with the platform rules.

Twitter profile picture size

Taille des images sur Twitter en 2022 : Photo de profil
Image size on Twitter in 2023: Profile photo

The minimum size for a profile photo on Twitter is 200 x 200 pixels, but we recommend adding a 400 x 400 pixel image with a weight of maximum 2MB.

Twitter cover photo size

Taille des images sur Twitter en 2022 : Photo de couverture
Image size on Twitter in 2023: Cover photo

For the Twitter cover photo, we recommend using a 1500 x 500 pixel format.
Please note that your Twitter cover photo will appear differently depending on the device you're using.

What is influencer marketing?

Influencer marketing in your marketing strategy is a strategy that uses influencers to promote your product or service. This takes the form of a paid collaboration (most of the time) based on the influencer's influence and therefore community. Whereas in the past, influencers were generally famous actors or sportsmen, the situation has changed somewhat in recent years. Influencers are also content creators on social networks such as Instagram, YouTube, Snapshat, Twitch,...

When used wisely, integrating influencer marketing into your strategy enables you to promote your product or service by relying on the reputation of experts and personalities recognized in their field - influencers or opinion leaders. They then distribute your brand's content to their community.

Promoting your product or service can take many forms, such as product testing or inviting the influencer to an event.

Using opinion leaders to talk about your product or service can be a good way to increase your visibility on social networks (and digital more generally) and develop your reputation online. The great strength of taking influencer marketing into account in your strategy lies in the strength of recommendation or prescription made by influencers.

At Lead Agency, we make a distinction between an influencer and an ambassador. Ambassadors carry more weight than influencers, partly because of their authenticity and affinity with the brand with which they collaborate (often free of charge). They are loyal brand advocates, and don't work for competitors in the same sector.

To make influencer marketing an integral part of your strategy, and to ensure that it has an impact, it's important to set up a multi-channel communication and therefore take into account digital levers other than the one used by the influencer or ambassador promoting your product or service.

Integrating influencer marketing into your strategy therefore requires comprehensive digital thinking that encompasses all the tools you use and/or could use to increase the reach of your campaign.

How can you integrate influencers into your communications?

Define the objectives of your influencer campaign

Before you start looking for influencers to work with for your product or service, it's vital to define your objectives.
These define your budgetwhat type of content you're going to share (sales approach), what digital platform to communicate, and which influencer choose.

For a successful influence campaign, you need to have at least defined these 3 points:


Using influencer marketing as part of your strategy automatically involves choosing the right influencer for your influencer campaign. It's important to take a few criteria into account to select the best profiles suited to your product or service and the tone you want to convey.

The influencer must be consistency with your DNA and brand image. Its community must also be close to your target. These two important aspects will maximize your chances of making yourself known to potential future customers and clients. improve efficiency of your influencer campaign.

For example, you won't choose the same influencer if you're targeting online sales or local sales, or if you're targeting entrepreneurs or private individuals. Working with influencers also entails risks. After all, the moment you start working together, you're on your own, associated with its image and behavior. So take the time to analyze his recent publications and history before making your decision.

There are different types of influencer. They are generally sorted by community size or by the quality of their audience:


There are also various platforms such as Kolsquare that facilitate influencer research and analyze various parameters for agencies in order to select the most suitable profiles to your product or service. These tools become indispensable if you integrate influencer marketing into your strategy over the long term.

Define your influencer campaign budgets and benefits

Above all, don't start implementing influencer marketing into your strategy without first estimating a budget and defining clear KPI's.

Defining your strategy in a global and precise way makes it easier to calculate your real costs. ROI (Return On Investment) and thus define whether you should continue to develop this strategy or whether it should be reviewed or even discontinued.
This data will help you to move forward agilely and help you make the right decisions to generate the best results.

The results of an online campaign with an influencer can be expressed in many ways, including the following:

4 benefits of integrating influencer marketing into your strategy

1. Renew your content strategy

For a brand, influencer marketing can be an effective way of making itself known to new targetsto generate interest and conversion.

So, as we saw earlier, there can be different objectives, such as increasing sales, improving visibility, brand image and online reputation.

Working with influencers also allows you to working differently with content marketing

Influencers unite their community around their lifestyle habits, their passion... They establish a bond of "proximity" and trust with their followers. They therefore have a real power of recommendation, which works all the better when the promotion of your product or service is in phase with their everyday life and corresponds to their editorial calendar. Influencers create their own own content and distributes it to his community in his own style. Of course, you need to give them a framework, but don't go too far to avoid confining the influencer to your ideas, when they can actually come up with new ones. What's more, the influencer knows what appeals to his own community and knows the type of content to be published to create maximum interaction.


The content distributed by the influencer can be reused according to the agreements made before the campaign was launched. Don't limit yourself to reuse broadcast content on the digital network used by the influencer, but understand this in a multi-channel campaign using the other digital media on which you are present.

By integrating influencer marketing into your strategy, you can generate new and different content that is disseminated through channels other than your own.

Inclure le marketing d'influence dans votre stratégie est un moyen d'atteindre des résultats performants. Découvrez dans ce livre blanc gratuit.

2. Building trust and loyalty with influencers

People are more inclined to buy They trust other people's opinions more than advertising or product information provided by companies. They can also ask questions directly about their experiences with the product, which immediately dispels many doubts.

Plus the collaboration between a brand and an influencer will seem obvious and naturalthe better the campaign will perform. Followers don't like misleading, disguised or irrelevant advertising. The result? The influencer's follower count plummets, and your campaign won't perform as well as you'd hoped. You lose money and credibility.

It's important to analyze the target influencer's editorial line to determine whether the collaboration would be in line with his or her values. consistent with brand image your company: beyond the significant visibility this influencer could bring, would current consumers identify with this influencer, would promoting the brand make sense to the influencer's community? Also determine whether the influencer's tone (humorous, personal, educational), the content he or she proposes, the formats he or she uses, the values he or she promotes are in line with the brand and will enable the offer to be properly promoted.

Integrating influencer marketing into your strategy can therefore (if the chosen influencer and his or her community are suited to your product or service) increase your target's trust in your brand through the simple recommendation made by someone other than your company. Using the same influencer several times over, or diluting your campaign over the long term, also builds loyalty and can give the impression that the influencer uses your products or services on a regular basis.

3. Increase public engagement with influencer campaigns

71 % of people believe that the la traffic quality and customers generated by influencers are higher than with other sources.

It's not enough to look at the size of an influencer's community, you have to go much further than that.
To measure the influencer awarenessIn addition to the size of the community, you need to take into account the number of publications, the rate of impressions and the rate of engagement.

The most complicated thing for an influencer is to grow his community while maintaining the same closeness to his followers. This proximity is the key to maintaining a high level of community involvement. Do you want to reach a specific target group but don't have the means to do so? Then a nano- or micro-influencer could be the solution.

Nano- and micro-influencers offer huge advantages in terms of engagement rates and a highly targeted audience.

Integrating influencer marketing into your strategy improves engagement by the simple fact that traffic interacting with your brand is more qualified than if it had been sourced via another channel.

4. Improve natural referencing

Influencer marketing must also take into account your natural referencing and therefore your visibility on search engines. When you run a campaign with an influencer on a specific communication channel, you can also recycle your content to share it on your website's blog page, for example.

Working on different channels is bound to increase your performance, even if it's clear that the results should be most noticeable on the communication network used by the influencer.

There are lots of different influencers, including those who create blog content which have a very positive impact on potential buyers, with figures to back this up: "Blogs have 63 % more impact than magazines on purchasing decisions."

Working with such influencers allows you toincrease brand awareness or generate more traffic to your website. They communicate about your product or service through their blog, which is followed by a very specific target community.

This type of strategy requires SEO expertise to guarantee the best possible impact on your website's reputation and visibility.

Choosing a good blogging influencer depends on a few key criteria:


In a campaign of this type, it's important not to rely solely on the netlinking generated by the mention of your website in the influencer's blog.
You must also update your own website and regularly distribute new content to improve your visibility on Google and attract new customers. Quality content is content that takes into account all SEO standards (relevant title, keyword, tag hierarchy, image optimization, etc.).

Integrating influencer marketing into your strategy increases your visibility on search engines. Just because you don't use an influencer who specializes in creating blog-style content doesn't mean you should put content creation on your website on the back burner. Think multi-channel whenever possible, and recycle your content as much as possible.

Your company is present on social networks such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and you want to know how often to publish content each week on your various networks?

We've done a global study based on our customers' account usage, what's being said and what's being done on the market to find out when to post by social network and give you a posting frequency that's proven to work for a large number of businesses.

Respecting the cadence mentioned in this article for your publications allows you to respond to the codes of the various social networks and improve your visibility.

Before starting to publish, it is essential to define a digital strategy and validate your objectivesKnow your target, know the message you want to get across, and establish an editorial line that you can maintain over the long term.

It's also a good idea to choose your communication channels carefully. Don't publish on every social network, but consciously select them according to the criteria listed above and your time!

You need to be regular in order to create an appointment with your community by broadcasting relevant, high-quality content. There are two pitfalls you shouldn't fall into: publish too infrequently: you'll be overlooked and forgotten / publish too often: you'll overload the news feeds and irritate people.

Publishing more doesn't mean your content will be more visible! Each social network has developed its own algorithm (which is why this article explains the frequency of publication for each platform), but there's one thing they all have in common: the relevance and engagement of your publications are essential to your visibility.

The more engaging the content, the greater its reach and the more it will be seen.

Before you start reading the rest, remember this:

Quality and consistency are essential to the success of your social networks.
Publishing more doesn't mean your content will be more visible!

What's the best frequency for posting on Facebook?

Facebook may be an ageing social network, but it's also the one that has themost powerful algorithm and therefore the most accurate. Many companies are returning to Facebook for this very reason.

Below, we give you some trends for posting frequency on Facebook. This doesn't mean it applies to your company or industry. You can use your Facebook page to Facebook Analytics and analyze your visibility and engagement for each publication according to the day and time of publication to know when to publish.

To find out how often you should post on Facebook, it's important first and foremost to know the average lifespan of your posts. Publications on Facebook have an visibility time approx. 14 hours.
In this calculation, we need to bear in mind that the type of publication has an impact on the duration of visibility, and that they don't all have the same reach time. A video, for example, can be seen for 20 hours, whereas a text publication has a shorter lifespan of around 11 hours.

For Facebook, we recommend publish 2 to 3 times a week and between 1 and 2 times a day. It's important to point out that all studies show that publishing 2 times a day can be interesting as long as your page accumulates more than 10,000 fans, otherwise your page risks accumulating a 50% drop in engagement.

We also advise you to share content at the following times: before lunch break between 11am and 12pm, or in the afternoon between 3pm and 5pm. These are likely to be the times when your publications will have the best reach and performance.

The 4 days with the highest traffic on Facebook are Thursday, Friday, Saturday and Sunday. However, you should also take into account your target and your market: it's better to publish on working days (weekdays) rather than on weekends when you're in a BtoB sector and therefore targeting companies. When we're in a BtoC sector, weekends are strongly recommended to reach your target.

Don't forget that you can plan your posts in advance on your Facebook page with the Meta Business Suite which can save you a lot of time, help you keep your calendar and improve the quality of published content.

What's the best posting frequency on Instagram?

As with SEO or other social networks, on instagram the most important thing is theegularity before frequency of publication. To gain visibility, you need to know how often to publish over the long term.

Although opinions differ widely on how often you should post on Instagram, it's recommended that you post 4 to 5 times a week, regardless of the type of content you're posting, be it photos or videos (classic, IGTV, real, etc.).

When it comes to posting on Instagram, there's a certain difference between weekends and weekdays. From Monday to Friday transport timetables that work best: between 8 and 9 a.m., and between 5 and 6 p.m. On weekends, Instagram usage changes dramatically, and the time range expands significantly, with a difference between the two weekend days. On both weekend days, you can post between 3pm and 7pm. On Sunday evenings, hours are later, between 10 and 11 p.m., when you go to bed before resuming the week.

Visit stories on the other hand, don't respect the same frequency. This type of content on Instagram (and Facebook for that matter) should be published daily, preferably on working days for the BtoB sector, although exceptions are entirely possible. Remember to bring original content that stands out from your classic publications without spamming your followers.

It is interesting to publish your stories at different times of the day so that you can increase your reach and reach your target audience. For example, if you publish 2 stories a day, we advise you to publish one story in the morning and another in the afternoon.

There are three key points to bear in mind:

Meilleure fréquence de publication sur Instagram
Frequency of publication on Instagram

How often should I publish on LinkedIn?

LinkedIn is the professional social network par excellence on which you can publish content that engages you personally via your private LinkedIn profile, or publish content on LinkedIn that only concerns the company, its products, services, etc. via your company page.

On average, we recommend publishing between 3 to 4 publications per week for a company at the times mentioned below. Remember, though, that it's not good for your reach to publish more than once a day.

Days of publication vary, but we can conclude that it's more interesting to publish content on LinkedIn rather on weekends Thursday, Friday, Saturday and Sunday. With the mobile application, many people log on and few publish, giving you more opportunities to be visible.
However, this needs to be analyzed in relation to your business and your community. 

We recommend that you publish on LinkedIn and test for 1 to 2 months to see the impact of publishing at weekends and to define the best times to publish: 2 publications during the week and one publication at the weekend.

The ideal time to publish on LinkedIn corresponds to the connection times of professionals and therefore of your target audience: before or after workand also at lunchtime. We advise you to publish early in the morning, when people are on their way to work and therefore in public transport: between 7 and 9 o'clock. In fact, if your publication goes viral, it will also be seen by those who log on at midday and at the end of the day.

On average, a publication remains visible for around 12 hours, depending of course on its virality. This evolves according to the number of reactions (likes and comments), which can significantly increase the lifespan of your publication.

Beware, the LinkedIn algorithm can be very severe, and it's important to take this into account when sharing on this social network. For example, LinkedIn doesn't like links leaving its social network. It doesn't like it if you tag someone who doesn't interact with the same publication, or if you publish too much.

What's the best posting frequency on YouTube?

Visit relevance of your content is the key to success. There are no clear rules in terms of publication frequency, the key is to make content that interests your target audience.

As a general rule, publish at least a new video every week seems to be a good frequency, even if it's not always easy to maintain over the long term. The most important thing is to do it at your own pace, but to do it regularly.

Here are a few tips to help you grow your YouTube channel faster:

The best days of the week to publish on YouTube would seem to be Thursdays and Fridays between noon and 3 p.m., taking into account the demographics and time zone of the majority of your subscribers. On the other hand, avoid publishing on Mondays or Tuesdays on Youtube.

What's the best pin frequency on Pinterest?

The recommended minimum is 3 pins per day, with a maximum of 30 pins per dayBeyond 30 pines, there's no added value.

It's important to point out that after pushing users to republish content on Pinterest, the algorithm has clearly changed. As of 2019, Pinterest gives preference for new pins. This means publishing new content (preferably original), as the reach is longer than for republished pins.

Obviously, creating new pins can take time, so it's up to you to see how many to publish depending on how much time you want to devote to Pinterest. Remember to publish at regular intervals and to dilute your publications over time rather than publish everything at once on Pinterest.

What's the best frequency for tweeting on Twitter?

With Twitter, no tweet limit ! It's the only network where there's no limit, and where publishing several times a day and many times over is no problem at all - quite the opposite, in fact.

As the lifespan of a tweet is very short, we even recommend publishing several times a day. Generally speaking, and again according to studies, publishing between 3 tweets and 30 tweets a day seems to be a good average. If you want good visibility, you need to publish regularly and throughout the day.

B2B companies have a low reach and generate few interactions on Saturdays and Sundays, so consider avoiding these days if you're in this sector.

The between 12 noon and 1 p.m. that Twitter is experiencing a peak in traffic, so it's best to tweet important information. 

Don't hesitate to retweet your own tweets on different days and at different times. Twitter's algorithm accepts retweets up to 5 times. Choose a tweet that has generated a lot of engagement and in which there is no mention.

Whether you want to keep your account private or hide it from certain people, delete your profile Instagram is the most drastic technique for achieving this. What's more, once you've deleted your account, you can't reactivate it again - at least not without getting another Instagram account again. 

However, if you wish to delete your Instagram profile permanently instead of just hiding it from other people, there are a few things you need to know about it, as well as how to actually do it. Here's what you need to know about removal steps from your Instagram profile, and how deleting an Instagram account affects everyone else who has access to it too. 

The quick FAQ below should help answer any questions you may have on the subject.

Why would you want to delete your Instagram profile?

If you want to delete your Instagram profile because it's no longer needed, or if you want to keep it private, we've got some great tips below.

Consider only your profile, before completely deleting your Instagram profile, can be made private so that only the people to whom you give permission to view your content can see the photos or videos you post.

In this case, it's a question of review your privacy settings to make your profile less accessible and distribute your content only to your friends. To do this, nothing could be simpler, you need to go to your Instagram profile and go to the 3 bars at the top right and then choose "privacy". There you'll see that you can easily set your account to private.

If you use your personal profile to promote your business and you don't want to mix the two, and you want to publish more personal content without your customers knowing about your private life, then simply create a new specific instagram account for your company.

The big advantage of this is that you can then link this Instagram account with Facebook and transform your Instagram account into a professional account that gives you more details on statistics, the ability to schedule your posts, to link the Facebook shop your Instagram posts, etc.

So think twice before deleting your instagram profile, because going back won't be possible. Ask yourself the following questions:

If the answer to any of these questions is "yes", then we recommend that you treasure your instagram account and take other, less drastic measures that will help you achieve the goals you're looking for. Deleting your Instagram profile is not the best solution for you!

Do you use Instagram for your business? Before you think about deleting your account, analyze your data from Instagram to validate your choice or not.
When Instagram is used properly, it can be a powerful way toimprove brand awarenessto increase the number of visitors to its website and thus generate new customers.

How to hide your Instagram account?

If you want to hide your Instagram account, there are a few simple steps you can take to do so. If you want to hide or temporarily close your account from other people, the first thing you need to do is to deactivate your account. This means that all posts will be saved on Instagram's servers, but will no longer appear in your feed.

You can always search and find them if you really want to see what was posted before it was deleted. When you deactivate your account, it will be hidden from everyone who have access to it, except those who have been given the option of viewing deleted accounts - which is about right yourself, even if you deleted it years ago.

Hiding your Instagram account is therefore a good measure to take if you want to leave yourself the possibility of returning to the social network one day without losing everything. When you're not sure of your decision, this is the option we recommend.

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How do I delete my Instagram profile?

The process for deleting your Instagram profile is actually quite simple. It involves going to your Instagram profile and clicking on the three lines in the top right-hand corner of the screen. Next, you need to click on "Settings". Once you're in the "Settings" menu, scroll down to where it says "Account" and then you go to "Deactivate my account" and click on it.

From there, confirm that you want to delete your Instagram profile, and congratulations - you're done! You're done? Of course you are! But before you think about deleting anything else from your phone or computer, make sure you save everything first. This includes photos, videos, contacts and even text messages, so that if something goes wrong during the deletion process, you don't lose irreplaceable data.

Does deleting your Instagram profile permanently delete everything?

Yes, when you delete your account, all photos, videos, comments, likes and followers will be permanently deleted. You will not be unable to reactivate your Instagram account without a new account.
This implies that if you're going to delete your Instagram profile and later want to return to this social network, you're going to have to create a brand new account with, if your current account name is no longer available, a brand new name.

For security and comfort, we recommend the previous alternative, but if you want to remove all traces of your presence on Instagram, you have no choice but to delete your account permanently.

Supprimer votre profil Instagram
Delete your Instagram profile in just a few steps

Is it possible to reactivate your deleted Instagram account?

Yes, it's still possible to get back on Instagram, thankfully. To reactivate your account, you can create a new Instagram account using the same email address and password you used to set up your old account.

As mentioned above, you can re-use the same contact details for your account, but these are not linked to your public login. This means there's no guarantee that you'll be able to retrieve the name of your previous account.

Conclusion

A final word of advice: think carefully before deleting your Instagram profile.
There are different ways to distance yourself from Instagram depending on your needs and desires:

Today, trying to get your brand or content noticed among all the publications and competitors is a real challenge. Fortunately, there are many ways to go viral that will help your company or brand to attract attention a wider audience.

But going viral isn't as easy as it sounds. It takes a great deal of time, effort and strategy to ensure that the campaign you decide to publish goes off without a hitch. And even then, there's no guarantee that your strategy will go viral and that you'll achieve your goals. That's why we've compiled this guide on how to go viral, with tips on how to make your campaign a success, and how to keep it that way. reach as many people as possible ! So, are you ready to increase your visibility?

1. Plan your digital strategy before you publish

Planning your strategy before publishing is the key to success.one of the first steps to get your campaign noticed. By defining the best strategic plan for your campaign, you'll be able to achieve optimal results. This includes : 

Next, it's important that you find a catchy name for your campaign ! This will be the title of your social media campaign, and this name will help people understand what it's about and give them an idea of what they can expect from the content it contains. 

Pay-per-click advertising can help you gain visibility, so check below to see what you need to consider before embarking on a pay-per-click campaign.

Don't forget that you'll be even stronger if you manage to go viral organically. Bear in mind that paid advertising can in this case support your campaign but keep in mind that it shouldn't be your only means of visibility. This means that you may not be able to activate a paid campaign, but even so, your visibility is still important.

There are many elements to consider in the strategy for going viral. For this article, I've decided to highlight two of the most important!

Know your audience

Before you start publishing, it's essential to think about who you're targeting and how you're going to get in touch with them. This means define your target which must meet an objective that you have determined (see point below).

This target may also vary according to the social networks you use. You won't reach the same target if you post on Facebook, LinkedIn or TikTok, for example.

To go viral, you need to take this point into account. Your message must speak to your target audience, and they must feel that it's being addressed specifically to them.

It all depends on timing

Timing is also a very important factor in going viral with your campaign. Choosing the right timing is a crucial choice, and quite a broad one: there's thehour at which you publish your campaign, which can have an impact, but also the seasonality.

Some content will work better in winter than in summer, for example, and content shared at 5pm may have a better organic impact from launch than a campaign published at 12pm.

To know what to do in terms of timing, you need to know your market and analyze statistics your different channels can give you.

2. Decide on your goal

Another important step in planning your strategy is to set a post-campaign objective or goal. Before you can go viral, you must first decide what your goal is. There are different types of lenses like grabbing people's attention, building brand awareness and increasing engagement, or even generating leads.

These are all important questions that will help you create a strategy that will work best for your campaign! Your objectives also enable you to determine CTAs (Call To Action) to place in your campaigns. Where do you want to take the people who see your campaign, and what actions do you want them to take?

Finally, having precise objectives also helps you measuring success (or not) and measure your success. profitability.

Choisir les meilleurs mots clés avec lead Agency pour surclasser la concurrence et apparaître dans les premiers résultats sur le réseau de recherche

3. Stay consistent in your digital strategy

It's important to follow a consistent content strategy and publish new articles regularly. The more often you publish your content, the more likely you are to attract a wider audience. If you over-promise and under-deliver, your campaign will go the way of every other failed campaign. So, before you publish, ask yourself, "Will this post be different from the others?" If the answer is no, don't publish.

Think about your brand image, and stick to it so that your target audience can quickly see that it's you. The more your brand image is strong, the more people will recognize you at a glance, and every one of your publications will resonate with the people you reach!

Consistency is a crucial aspect of going viral from a digital point of view.

4. Be creative

If you're not creative, don't expect to go viral. This is a very competitive industry, and it's easier to stand out if you think outside the box. If your posts are linked to every other post on social media, you're less likely to get noticed. Try to make your content stands out from the crowd by being creative, new and unexpected! In addition to the various points mentioned below, you should also take into account two other important factors: "stay authentic" and create content to "instant gratification".

Devenir viral sur les réseaux sociaux grâce à la créativité de votre message en cohérence avec votre stratégie digitale
Go viral with your message's creativity

How do I curate viral content?

Knowing what to share and how to share it is never an easy task. So the easiest way is to see what's already working on the web. Then it's up to you to bring your creativity to bear, so that you don't do exactly the same thing as your competitors, but stand out from the crowd.

There are many platforms for keep watch to see what works and help you go viral. Here are just a few of the platforms, some of which have free access so you can try them out and see if they work for you: Scoop.it - Feedly - Buzzsumo

Google has also developed a simple tool that allows you to receive alerts on certain topics that interest you. It's obviously not as sophisticated as the tools mentioned above, but it's a good start: Google Alert.

Offer something unique

Drawing inspiration from what already works is all well and good. add your own personal touch and differentiate yourself from the competition.

Put forward your point of view or approach to raise awareness or reach your target in a different way, be consistent with your company or brand and the message you want to bring. Adapting a buzz from another sector to your market is a great way to be unique and ride a trend that's already working elsewhere.

Form an emotional bond

Incorporating emotion into your campaign increases engagement and adherence. Studies clearly show that emotions drive action. To make a decision, human beings use their reason, but also their emotions. 
That's why it's important to take the emotional factor into account when creating your campaigns. There are two main types of emotion, divided into positive and emotion negative.

Now it's up to you to choose the type of emotion you want to use to go viral.

Pay attention to video length

If you're making video content, get to the point. Social network users are often in a hurry and don't have much time. 

So think about making videos in short format in which you convey important information in the first few seconds. It's all about engaging your target audience and making them feel concerned right from the start. Asking specific questions right at the start of your video, for example, is a good way of hooking your target audience.

5. Create a contest to go viral

A contest is a great way to go viral. If you do the product promotionoffer some of your items as a reward. 

You can easily create contests on Facebook, Instagram or any other social network by posting them on your company profile. The great thing about contests is that they're easy for brands to manage and execute, so they often don't need expert help. What's more, contests are less time-consuming than other digital marketing methods, requiring less effort with minimal risk of failure. 

For example: a travel brand could organize a contest in which it would choose a winner who would receive free plane tickets all over the world next summer! The contest consists of giving something away in exchange for an action from a user you've defined. It's up to you to offer something interesting that makes as many people as possible want to take the time to follow your conditions of participation.

Before entering a competition, you need to estimate return potential and the return on investment it can generate for you.

6. Use influencer marketing to boost your campaign.

Influencer marketing is a strategy that can help you achieve your goals and raise awareness of your brand. Influencers are people who have a large following on social networks and can help spread awareness of your brand and content. By collaborating with influencers, you can generate buzz for your campaign. It's also a much more cost-effective way of getting your campaign noticed.

Don't embark on influencer marketing without first analyzing the influencers you want to collaborate with. Think first about the community that follows the influencer, so that it matches your potential customers. Without this, you run the risk of hitting the water, or at the very least, you'll have trouble making your campaign profitable.

An influencer, generally depending on the size of his or her community and commitment, will ask you for a budget that can quickly turn out to be high. So it's up to you to invest in the right person!

7. Don't forget paid advertising

Finally, consider using paid advertising tools like Facebook, Instagram or YouTube ads if you have a corporate budget earmarked for these types of services.

Paid advertising is an excellent way toincrease reach of your content. But it's not for everyone. With paid advertising, cost and ROI are factors to consider. If you're not sure whether paid advertising is right for you, contact one of our digital strategy experts which will guide you best decision to take.

Organic content can go viral without even having invested a budget in paid advertising on social networks, but it's obvious that sponsoring or setting up a well thought-out advertising campaign can only help you achieve your goals.

8. Stay organized and communicate frequently!

For your campaign to be a success, you need to stay organized and be constant.
Consistency is often overlooked on social networks, yet it's one of the key elements that will help you go viral.

It's quite possible to go viral on social networks with a single publication, but let's be honest, it's still very rare! And even if it does happen, don't stop at your first buzz - keep riding that positive wave.

Virality is built up. Take your favorite artist, for example. He didn't make a name for himself with his first song or sketch. He worked at it over time.

9. Create a strong call to action

Going viral also requires a strong call to action. The call to action must be strong, clear and concise. It must speak directly to the audience, and thespur to action accordingly.

For example, if you're selling a product, your call to action might be "Buy now". 

As well as getting people to take action, it's important that your call to action doesn't offend or frustrate your audience. If you put too much emphasis on the message you want people to remember, they may find it difficult or unappealing. So make sure the message isn't too direct, and that the tone of your campaign is positive and inspiring.

Many campaigns have opted for a lighter approach that doesn't overemphasize the objective the company wants to achieve. This makes the campaign less aggressive and therefore more commercial, thereby increasing engagement.

10. Always be ready to pivot and improve

You should always be ready to pivot and improve your strategy if your campaign isn't going as planned. This includes adding other elements to your campaign, such as advertisements or interesting facts about your company or product.

It's also important to keep a small budget aside so you can reallocate it to another campaign that wasn't originally planned. Another important tip is that you should always think outside the box. The world is full of creativity and brilliant ideas, so don't be afraid to ask others for help. If you can't come up with an idea on your own, look for inspiration on social networks or Google common mistakes made by companies that have gone viral before.

Keep in mind that there's no point in sticking to a campaign that isn't working. You're busy spending your time (and maybe money) on a strategy that may not achieve your objectives. It's therefore important to question themselves by analyzing the potential reasons for this situation, and adapt what you think you need to adapt to get there.

Don't take this as a failure, but rather as a lesson that will enable you togo to and understand what works and what doesn't. And if you've reached this point, remember to take up each of the points mentioned above.

Conclusion

Going viral takes hard work and discipline: you can't just go viral! If you take all the above points into account, you'll have everything you need to succeed. 

  1. The key is to be well prepared, defining clear and precise objectives for a specific target that you need to reach by choosing the most appropriate communication channel (e.g.: the various social networks have a very specific audience).
  2. Create content that is consistent with your brand image and your target audience, but with a touch of originality that will make you stand out from the rest of your competitors' content.
  3. Continuously analyze your results to continually improve your campaigns and get the most out of your campaigns and go viral as quickly as possible
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