Your company is present on social networks such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and you want to know how often to publish content each week on your various networks?
We've done a global study based on our customers' account usage, what's being said and what's being done on the market to find out when to post by social network and give you a posting frequency that's proven to work for a large number of businesses.
Respecting the cadence mentioned in this article for your publications allows you to respond to the codes of the various social networks and improve your visibility.
Before starting to publish, it is essential to define a digital strategy and validate your objectivesKnow your target, know the message you want to get across, and establish an editorial line that you can maintain over the long term.
It's also a good idea to choose your communication channels carefully. Don't publish on every social network, but consciously select them according to the criteria listed above and your time!
You need to be regular in order to create an appointment with your community by broadcasting relevant, high-quality content. There are two pitfalls you shouldn't fall into: publish too infrequently: you'll be overlooked and forgotten / publish too often: you'll overload the news feeds and irritate people.
Publishing more doesn't mean your content will be more visible! Each social network has developed its own algorithm (which is why this article explains the frequency of publication for each platform), but there's one thing they all have in common: the relevance and engagement of your publications are essential to your visibility.
The more engaging the content, the greater its reach and the more it will be seen.
Before you start reading the rest, remember this:
Quality and consistency are essential to the success of your social networks.
Publishing more doesn't mean your content will be more visible!
What's the best frequency for posting on Facebook?
Facebook may be an ageing social network, but it's also the one that has themost powerful algorithm and therefore the most accurate. Many companies are returning to Facebook for this very reason.
Below, we give you some trends for posting frequency on Facebook. This doesn't mean it applies to your company or industry. You can use your Facebook page to Facebook Analytics and analyze your visibility and engagement for each publication according to the day and time of publication to know when to publish.
To find out how often you should post on Facebook, it's important first and foremost to know the average lifespan of your posts. Publications on Facebook have an visibility time approx. 14 hours.
In this calculation, we need to bear in mind that the type of publication has an impact on the duration of visibility, and that they don't all have the same reach time. A video, for example, can be seen for 20 hours, whereas a text publication has a shorter lifespan of around 11 hours.
For Facebook, we recommend publish 2 to 3 times a week and between 1 and 2 times a day. It's important to point out that all studies show that publishing 2 times a day can be interesting as long as your page accumulates more than 10,000 fans, otherwise your page risks accumulating a 50% drop in engagement.
We also advise you to share content at the following times: before lunch break between 11am and 12pm, or in the afternoon between 3pm and 5pm. These are likely to be the times when your publications will have the best reach and performance.
The 4 days with the highest traffic on Facebook are Thursday, Friday, Saturday and Sunday. However, you should also take into account your target and your market: it's better to publish on working days (weekdays) rather than on weekends when you're in a BtoB sector and therefore targeting companies. When we're in a BtoC sector, weekends are strongly recommended to reach your target.
Don't forget that you can plan your posts in advance on your Facebook page with the Meta Business Suite which can save you a lot of time, help you keep your calendar and improve the quality of published content.
What's the best posting frequency on Instagram?
As with SEO or other social networks, on instagram the most important thing is theegularity before frequency of publication. To gain visibility, you need to know how often to publish over the long term.
Although opinions differ widely on how often you should post on Instagram, it's recommended that you post 4 to 5 times a week, regardless of the type of content you're posting, be it photos or videos (classic, IGTV, real, etc.).
When it comes to posting on Instagram, there's a certain difference between weekends and weekdays. From Monday to Friday transport timetables that work best: between 8 and 9 a.m., and between 5 and 6 p.m. On weekends, Instagram usage changes dramatically, and the time range expands significantly, with a difference between the two weekend days. On both weekend days, you can post between 3pm and 7pm. On Sunday evenings, hours are later, between 10 and 11 p.m., when you go to bed before resuming the week.
Visit stories on the other hand, don't respect the same frequency. This type of content on Instagram (and Facebook for that matter) should be published daily, preferably on working days for the BtoB sector, although exceptions are entirely possible. Remember to bring original content that stands out from your classic publications without spamming your followers.
It is interesting to publish your stories at different times of the day so that you can increase your reach and reach your target audience. For example, if you publish 2 stories a day, we advise you to publish one story in the morning and another in the afternoon.
There are three key points to bear in mind:
- Run different tests by publishing your content at different times and on different days, and then see what works best in terms of reach.
- Use a business account on Instagram to analyze your statistics and know exactly when it's best to publish on your account.
- Instagram increasingly works with stories rather than posts, so remember to be active from that point of view.
How often should I publish on LinkedIn?
LinkedIn is the professional social network par excellence on which you can publish content that engages you personally via your private LinkedIn profile, or publish content on LinkedIn that only concerns the company, its products, services, etc. via your company page.
On average, we recommend publishing between 3 to 4 publications per week for a company at the times mentioned below. Remember, though, that it's not good for your reach to publish more than once a day.
Days of publication vary, but we can conclude that it's more interesting to publish content on LinkedIn rather on weekends Thursday, Friday, Saturday and Sunday. With the mobile application, many people log on and few publish, giving you more opportunities to be visible.
However, this needs to be analyzed in relation to your business and your community.
We recommend that you publish on LinkedIn and test for 1 to 2 months to see the impact of publishing at weekends and to define the best times to publish: 2 publications during the week and one publication at the weekend.
The ideal time to publish on LinkedIn corresponds to the connection times of professionals and therefore of your target audience: before or after workand also at lunchtime. We advise you to publish early in the morning, when people are on their way to work and therefore in public transport: between 7 and 9 o'clock. In fact, if your publication goes viral, it will also be seen by those who log on at midday and at the end of the day.
On average, a publication remains visible for around 12 hours, depending of course on its virality. This evolves according to the number of reactions (likes and comments), which can significantly increase the lifespan of your publication.
Beware, the LinkedIn algorithm can be very severe, and it's important to take this into account when sharing on this social network. For example, LinkedIn doesn't like links leaving its social network. It doesn't like it if you tag someone who doesn't interact with the same publication, or if you publish too much.
What's the best posting frequency on YouTube?
Visit relevance of your content is the key to success. There are no clear rules in terms of publication frequency, the key is to make content that interests your target audience.
As a general rule, publish at least a new video every week seems to be a good frequency, even if it's not always easy to maintain over the long term. The most important thing is to do it at your own pace, but to do it regularly.
Here are a few tips to help you grow your YouTube channel faster:
- Create a YouTube-specific publishing schedule with content that appeals to your target audience
- Respect the publication frequency of your editorial calendar
- Publish at regular intervals to build loyalty among your audience. Be careful not to commit to volume, as this can quickly become energy-consuming.
- Involve your audience and survey them to find out how satisfied they are.
The best days of the week to publish on YouTube would seem to be Thursdays and Fridays between noon and 3 p.m., taking into account the demographics and time zone of the majority of your subscribers. On the other hand, avoid publishing on Mondays or Tuesdays on Youtube.
What's the best pin frequency on Pinterest?
The recommended minimum is 3 pins per day, with a maximum of 30 pins per dayBeyond 30 pines, there's no added value.
It's important to point out that after pushing users to republish content on Pinterest, the algorithm has clearly changed. As of 2019, Pinterest gives preference for new pins. This means publishing new content (preferably original), as the reach is longer than for republished pins.
Obviously, creating new pins can take time, so it's up to you to see how many to publish depending on how much time you want to devote to Pinterest. Remember to publish at regular intervals and to dilute your publications over time rather than publish everything at once on Pinterest.
What's the best frequency for tweeting on Twitter?
With Twitter, no tweet limit ! It's the only network where there's no limit, and where publishing several times a day and many times over is no problem at all - quite the opposite, in fact.
As the lifespan of a tweet is very short, we even recommend publishing several times a day. Generally speaking, and again according to studies, publishing between 3 tweets and 30 tweets a day seems to be a good average. If you want good visibility, you need to publish regularly and throughout the day.
B2B companies have a low reach and generate few interactions on Saturdays and Sundays, so consider avoiding these days if you're in this sector.
The between 12 noon and 1 p.m. that Twitter is experiencing a peak in traffic, so it's best to tweet important information.
Don't hesitate to retweet your own tweets on different days and at different times. Twitter's algorithm accepts retweets up to 5 times. Choose a tweet that has generated a lot of engagement and in which there is no mention.
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