WHITE PAPER
DIGITAL MARKETING
GOOD ADVICE IS APPLIED AND SHARED
The 7 key points
of a successful digital strategy
A comprehensive guide to implementing your digital strategy for new businesses as well as for SMEs that want to (finally) go digital.
Discover below the chapters of our digital marketing white paper:
Validate marketing objectives
Learn the best method to validate marketing objectives and the different types of objectives to be defined.
Adopt a clear and unique positioning
"Don't be like the competition, stand out!" Discover how to define your positioning.
Thinking in 'who' not 'how'.
Identifying and defining your target is the foundation of your strategy. As a bonus, you have access to a template for your personas.
Optimising your web presence
Optimise your website to attract qualified traffic and convert them into customers. 10 tips to make it happen.
Providing a converting experience
Understand when and how to reach your target audience to increase your conversion rate and engagement.
Building on the data
What to use your data for and how to get the most out of it.
Setting a budget for your digital marketing
How to define a marketing budget in year 1 or beyond depending on your objectives.
Increase your knowledge
in marketing
Do you want more content than the one offered in the digital marketing white paper?
Follow our LinkedIn newsletter "The Marketing Guide" and receive free of charge, the best practices and tips from our marketing consultants.